LOOSE: THE JUNGLE LOOK BOOK 2016
LOOSE Clothing is the embodiment and expression of a hip-hop sub-culture infused with a fresh take on enduring popular culture. We seek to set a standard with lines of clothing that are timeless in terms of both design and quality.
LOOSE Clothing and the lifestyle that the brand emanates were born from the power and influence of Hip Hop and popular culture, and at times, more specifically the resonance of Biggie Smalls within these cultures. Simply put, the elephant is the Biggie Smalls of the animal kingdom, and so our staple piece was born.
However, we wanted to recognize the other titans of hip hop, and through enduring and iconic design, embody the compelling legacies that they have cultivated. And so The Jungle collection found form.
"We don’t do anything unless it comes naturally and feels organic. Otherwise, it’s not even worth messing with the legacy."
We have welded the animal kingdom with the hip hop kingdom, conceiving an almighty and timeless collection of garments that seamlessly harmonize with the LOOSE Clothing lifestyle. Portrayals that embody the influence and raw explosive power of the subjects. Designs that recognize the relationship between the beast and rapper.
Presenting: THE JUNGLE COLLECTION